Kim Jong-il's Cremation Ashes Deposited on Ryan Seacrest

In a publicity stunt last night on the Oscars red carpet Sacha Baron Cohen emptied a gold urn labelled as containing the ashes of the late North Korean premier Kim Jong-il onto TV host Ryan Seacrest.  Cohen was dressed as his character from his upcoming movie The Dictator.  He was escorted by two sultry female bodyguards.  Seacrest seemed annoyed.  Most media types today were quite critical of Cohen and supportive of Seacrest.  In fact they had sympathy for and seemed to feel sorry for the "professional" Seacrest who they claimed takes pride in his looks and wardrobe.  But Cohen can laugh all the way to the bank now.  Seacrest probably is really not too upset.  Maybe his ego is bruised a bit but he's still making 10s of millions of dollars a year.  How come?  How did Cohen get Jong-il's ashes out of North Korea anyway? (!!)